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Always Running – Mumbai recoded

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CLIENT : Adidas

Our pitch was one amongst seven running-stories that was selected from over 45-cities around the globe! The other finalists were London, Madrid, Tokyo, Shanghai, Beirut & Los Angeles.

If the act of running was a metaphor for a city, it would aptly describe Mumbai – a city that never sleeps – Mumbai and its people are always on the run.  This film celebrates the new urban running culture through the stories of four individuals – their aspirations and determination to overcome all odds, through running. We captured the city from a local lens, picking up nuances that reflect its soul.

We chose to compose an original rap-track to thread the narrative together. ‘Over my fears…chasing my dreams… it’s a new beginning!’ has subsequently become a popular Adidas anthem.

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