CLIENT : Adidas
Our pitch was one amongst seven running-stories that was selected from over 45-cities around the globe! The other finalists were London, Madrid, Tokyo, Shanghai, Beirut & Los Angeles.
If the act of running was a metaphor for a city, it would aptly describe Mumbai – a city that never sleeps – Mumbai and its people are always on the run. This film celebrates the new urban running culture through the stories of four individuals – their aspirations and determination to overcome all odds, through running. We captured the city from a local lens, picking up nuances that reflect its soul.
We chose to compose an original rap-track to thread the narrative together. ‘Over my fears…chasing my dreams… it’s a new beginning!’ has subsequently become a popular Adidas anthem.