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Asian Diaries with Vir Sanghvi

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Client : Travel and Living Channel (TLC)

It was A Matter of Taste to begin with. But Vir Sanghvi came back on TLC in a new avatar. Extending beyond the boundaries of India, the show christened ‘Asian Diaries’ was on a much larger scale than the original. We were asked to create a teaser for this, to be followed with a promo.

We chose to create a lot of suspense around the anchor and gave the teaser a very James Bond feel, with the viewer supposedly looking for Vir, who it turns out, has crossed boundaries to explore new shores. A very graphic treatment, coupled with some great shots, made the teaser quite a thriller.

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