Client : Bacardi
The NH7 Weekender – the ‘happiest music festival’ hosts artists from India and abroad, who perform across multiple stages in multiple cities. Bacardi is the main sponsor for this festival.
In 2014, Bacardi went airborne with the BATCAM, their eye-in-the-sky! This mind-blowing app developed by Quidich, used Drones to take pictures that were almost instantaneously posted on social media, amplifying the size of the audience that experienced the Weekend State of Mind!
This case-study went on to win Quidich a Blue Elephant, at the 2015 Kyoorius Awards.