Part of the Dalmia-Bharat group, Dalmia-OCL makes refractories that are the building blocks of a lot of core industries like cement and steel.
The corporate video was strung together with bites from their business heads. This was interspersed with text graphics. We had access to very limited footage of the products and plants, so the challenge was how to make it visually exciting. Since the furnace is the core of the refractory business, we chose to use dynamic sparks and flames as the base for our graphics. We keyed out the background of each talking head and gave it a smart metallic grade. The result was a clean, contemporary looking corporate video that left them ‘all fired up’!