Client : Adidas | Parley
Adidas is working with Parley to prevent plastic from entering the oceans and transform it into high-performance sportswear. Based on the brands’ sense of responsibility, they instituted the ‘Run for The Oceans’ – a global running movement that uses the power of sports to raise awareness about the threat of marine plastic pollution.
For the Indian edition, Adidas extended support to Afroz Shah, the UN Champion of Earth 2016 in his efforts to tackle the problem of marine litter which includes cleaning of Mumbai beaches.
Adidas reached out to us to capture the whole campaign and showcase Adidas India’s effort at a global stage. The project spanned over a month and culminated with a one-of-a-kind run.