Client : Bacardi
Set up like a carnival, the NH7 Weekender is a music festival that sees artists from India and abroad, perform across multiple stages simultaneously. Bacardi is the main sponsor for this festival that has won the tag of the ‘happiest music festival’.
In 2014, Bacardi immortalized their heritage by setting up an ‘Untameable Zone’ that was symbolic of their valiant journey as a company. Participants had to battle their way through an obstacle course to demonstrate their irrepressible spirit…and earn a drink!
We had to prove our mettle by making a case-study video that showcased the spirit of these untameable ones!