“Very smart use of images and carefully chosen on-screen words without narration. The music track combines traditional and contemporary elements to create a strong aural statement in support of images.
Judges | PATA Awards 2011
Client : Ministry of Tourism, India
The three-minute promotional video ‘India is Awesome’ aimed to promote India to an international audience. It presented stunning images of India, showcasing the different destinations that the country has to offer. It is accompanied by specially composed music that is typical of India – a mixture of old and new combining slokas or verses from the Bhagavad Gita and Indian classical music infused with modern beats. The complementing visuals and music have resulted in a visual feast that would entice any potential traveller looking for a unique destination.