Client : Discovery Channel
The promo for Tiger Week celebrates the power and beauty of the tiger by ‘creating’ its presence rather than ‘showing’ it. The promo was from the point of view of an old forest ranger with in-depth knowledge and a fascination for the tiger. He is sharing with the audience his one-on-one encounters.
A lot of care was taken with the sound design to create the ambience and the feeling of an impending danger.